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What is a network graph?

Network graphs (sometimes referred to as networks or graphs) are a way of depicting things and the relationships that exist between them. Nodes represent things; they can represent anything from tangible people, places, and objects to completely abstract ideas, concepts, and topics. Edges represent the relationships between nodes. Edge weight is an attribute of an edge that signifies the strength of the relationship between two nodes.

Networks are very simple in theory as they are composed of nodes and edges. However, networks can become complicated as they scale in size. As a result, we use network visualization and software to analyze these networks and obtain insights.

Why does this matter?

Networks are all around us. Social media platforms like Facebook, Twitter, and Instagram are digital social networks. The entire internet (which comes from the words “interconnected network”) is a very large network of computing devices (computers, phones, etc.). The roads you travel on form a vast network of intersections (the nodes) and roads (the edges). Other areas of infrastructure like the electricity grid, water distribution systems, finance/trade policies, and air traffic control all crucially rely on networks under the hood. Many times, the data we analyze using standard BI techniques are just showing metrics recorded from a network system. To enhance your understanding of data and to gain a competitive edge in the market, it is imperative to include network analysis in your suite of tools.

Networks have been a formal area of study for hundreds of years. But with the explosion of data in the last few decades, modern networks require us to use software to understand and leverage the underlying data effectively.

Network Analysis and Visualization in VIP

Load in networks in a supported format and look at beautiful renderings of the data without any requirements for user input. Get an automated and interactive insights report in the click of a button. In order to analyze the dataset further, combine the power of network analytics with AI tools available in VIP. Rapidly drill into the data and highlight what matters to you using embedded tools such as filters, search, or interactive legends.